Persuasive Writing

Persuasive Writing

This week at work was messy with unexpectant leadership changes, news about the district challenges making the local  headlines and blogs, and in general, a lot of restless folks milling about.  There is nothing I can do about their personal feelings about the situation at hand but to simply… carry on.  So what did I do?  My way of carrying on is to write a persuasive proposal for a grant opportunity and it helped me get through the week and probably next and the next and the next.  When the world around seems to be out of control, it is always wise to  focus on what we can control.  I can control  my attitude and use my skills.  There is nothing more therapeutic for me than to lose myself in all of the necessary details of first-class persuasive writing.  This type of writing required for grants, that many may find mystifying and off-putting at best, comes down to describing  a big problem with sufficient detail, evidence and planning that the reader/funder believes that:

1.  the problem could be fixed based on the solution you describe

2. the person or organization is able to fix it based on quality of the individuals you describe and bring together

3.  if these same people and organizations only had a wee bit of money, time and resources, it would be fixed because you told them a damn compelling reason and evidence it could and would

4.  it also helps if you need it more than others

In persuasive or argumentative writing, we try to convince others to agree with our facts, share our values, accept our argument and conclusions, and adopt our way of thinking.

Elements toward building a good persuasive essay include

  • establishing facts
    to support an argument
  • clarifying relevant values
    for your audience (perspective)
  • prioritizing, editing, and/or sequencing
    the facts and values in importance to build the argument
  • forming and stating conclusions
  • “persuading” your audience that your conclusions
    are based upon the agreed-upon facts and shared values
  • having the confidence
    to communicate your “persuasion” in writing



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